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In this advertisement of Beyonce's new fragance called Heat, one can notice the use of the color red. Red symbolizes sex, love, and passion and that is exactly what they want the consumers to get from it. Besides the fact that Beyonce is already a super hot icon, her red dress and background just radiates this overall feeling of sexiness to the consumers where everyone would want to go ahead and buy the perfume. Also the shape of her body easily models the shape of the perfume. 

In this advertisement for Polo they are advertising their new fragrance Blue. They purposely set the tone o the whole ad to be blue and made a hot male model wear one of the Ralph Lauren polo's to also advertise the brand as a whole. Blue is supposed to signify serenity and calmness and it exactly this that this ad is trying to portray. The ocean in the background just adds a natural quality and aspect to the advertisement. The ad purposely makes the man the main subject of the picture because it attracts the most attention. The shape of the cologne is something to look at also, it is not tall and skinny, instead it has a broad and round shape to it, modeling the body of men.

In this advertisement for Chanel's new clothing line, the color white is highly prominent. The color white is supposed to signify peace, heavenly, innocent. In this picture however the models are displaying the white clothing in a weird way. The fact that the photographer chose to take the picture in black and white also makes the ad look classier. The models' body postures, displays a series of lines. Also, it is interesting how there is light shining upon these two models.    

Analyzing Advertisements

Colors, shapes, and more

October 8, 2013

© 2013 by Salo R. Aburto. All rights reserved.

 

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